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Strategic development plan of the ABC Braník football
Šebák, Marek ; Opelík, Daniel (advisor) ; Šíma, Jan (referee)
Title: Strategic development plan of the ABC Braník football Objectives: The main objective of the thesis is to draw up a strategic plan for the future development of the registered association ABC Braník football. Methods: Qualitative semi-structured interviews, document analysis, PEST analysis, SWOT analysis, EFE and IFE matrix and TOWS matrix. Results: From the interviews conducted with members of the management and the analysis of documents, the internal factors of ABC Braník were identified. Using PEST analysis, potential external influences on the organization under study were mapped. Subsequently, each section was rated by three respondents to determine the key factors for the final SWOT analysis. This analysis was further augmented with the TOWS matrix to provide a focus for strategic planning. In the final stage of the thesis, specific proposals and timelines were developed to address the specific target areas identified during the analysis. Keywords: PEST analysis, SWOT, TOWS matrix, interviews, sports organisation
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Strategic Analysis of an Enterprise
Kökényová, Kateřina ; Fiala, Roman (advisor) ; Tyráček, Petr (referee)
The aim of diploma thesis Strategic analysis of company is comprehensive analysis of current state of TIPAFROST a.s. The theorotical part of diploma is devoted to describing basic concepts of strategic management and especially analyses of external and internal environment. In practical part are applied theoretical knowledges to develop above mentioned analyses. The resultant factors are enroled in the SWOT analysis when their strenght and position in the company is evaluated using IFE and EFE matrix. The results are summarized in the TOWS matrix that makes the company's proposed strategic approach. The chosen strategy and particular recommendations for the future development serves the company's management.
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Strategic Analysis of TKZ Polná, Ltd.
Jouklová, Dagmar ; Fiala, Roman (advisor)
The aim of this thesis, which is titled Strategic Analysis of TKZ Polná, Ltd. is to perform a strategic analysis in this company and then suggest some possible recommendations. The theoretical part presents analytical methods and tools, which are suitable for analysis of the internal and external environment of the company. In the practical part, these methods are applied to the company. The analysis results from the practical part are then summarized in the SWOT analysis, where the individual factors are evaluated using the EFE and IFE matrix. The values from these matrices are recorded in the TOWS matrix, which allows to suggest possible strategic recommendations or new strategies for future development of the company.
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